Pharmy

Pharmy is an online pharmacy offering over-the-counter treatments, pharmacy consultations, and NHS prescriptions. The aim of this project was to redesign the homepage for desktop and mobile to create a clearer, more trustworthy, and more user-friendly e-commerce experience.

Research from the existing site highlighted several issues:

• Navigation felt overwhelming and unclear

• Users struggled to find products and key information

• Trust signals (NHS approval, registration) were not obvious

• The consultation process was confusing

• Too many colours and inconsistent visuals

• Users lost interest due to long, cluttered pages
  
  

I designed a modern, responsive homepage focused on clarity, trust, and conversion by:

• Simplifying navigation and product discovery

• Introducing clear NHS and pharmacy trust indicators

• Explaining the consultation process with a simple 3-step flow

• Refining the colour palette and typography for accessibility

• Making key actions (search, basket, support, delivery info) immediately visible

• Highlighting discounts, next-day delivery, and customer reviews
  
  

  

To address missed commercial opportunities:

• First-time purchase discounts are clearly promoted

• Delivery speed (“Next-day delivery”) is visible on products

• Product cards show availability at a glance

• CTAs are consistent and easy to scan

These changes help users move from browsing to checkout more confidently.