Adobe Magic School

MagicSchool is an AI platform which supports educators with lesson planning and writing assessments, built to unlock student potential.

Using their website as inspiration and brand guidelines, I started by creating a moodboard to inspire the visual style suitable for young children. Bright, colourful scenes with relatable, school inspired elements to build animated backgrounds intended to be used in an animated explainer about the platform, together with the animated version of their mascot, Raina.

The color scheme was also used to creatively differentiate between the benefits of AI and the children's own responsibility to check information, as seen in the second video.

These animated backgrounds contribute to the story of a complex platform, but in a way that makes the information easy to understand for the intended audience.